Selected Work
Fourteen projects across AI product strategy, marketplace design, EdTech at national scale, and community platforms. Each one taught me something I couldn't have learned in a textbook.
Led Skillshare's AI strategy across semantic search, conversational discovery, and MCP architecture to improve how learners discover and navigate content.
Led the nationwide digital transformation of Brazil's largest vocational training network — modernizing 500+ schools and securing multimillion-dollar funding.
Transformed Skillshare from a content marketplace into a creative community platform by launching a personalized feed and follow system.
Built an AI engine with Google and Atos that analyzes student profiles, job market demands, and SENAI's course catalog to recommend personalized learning paths.
Introduced Continuous Discovery Habits across Voxy's product team — establishing structured interview cadences, opportunity mapping, and hypothesis testing that became core to how the team shipped.
Redesigned the course publishing workflow from 1 week to 31 minutes, enabling faster content iteration and contributing to 200% revenue growth.
Led the full rebuild of Voxy's AI-powered publishing platform, enabling multilingual course authoring and significantly improving publishing productivity.
Streamlined teacher operations and redesigned the learner experience interface, improving operational efficiency and student engagement metrics.
Built the Portal de Recursos Didáticos SENAI — a pioneering platform with the world's first SCORM-Google Classroom integration and an in-house cloud solution that cut storage costs by 70%.
Expanded Skillshare's creator marketplace beyond class subscriptions by integrating 1-1 sessions and digital products from an acquisition.
Designed and rolled out a structured product request and prioritization system using Productboard, replacing ad-hoc stakeholder management with a transparent, repeatable process.
Introduced a headless CMS architecture using Builder.io to decouple marketing and discovery surfaces from engineering cycles.
Built an AR app that brings 3D industrial machinery and equipment to life in classrooms — available on iOS and Android.
Launched the SENAI Estante Virtual — a free library of 1000+ educational titles on iOS, Android, and web, with offline reading for students in low-connectivity areas.